Revealed! Discover how to make the most powerful marketing medium on the planet work for YOUR business. The Diamond Yacht Club is a new interactive jewellers directory and resource and features a whole host of internet marketing tools to help promote your online and offline business and to help you to gain prominence for your website with major search engines such as Google, MSN and Yahoo.
The main tools are:
·Free basic listings.
·Enhanced listings.
·Article submissions.
·Jewellery forum community.
·Competition hosting.
·Picture Gallery.
The basics of correct internet marketing are keywords, informative content and backlinks to your website. The article submission feature is an excellent way to combine all three of these basic elements in one go. Writing a good, interesting article containing keywords and phrases and a signature link back to your website is becoming the top performing method of increasing backlinks to your website. The more people that use your content on their sites, the more links that come back to you and the more importance your website receives from the search engines which pushes your site higher up the list.
A similar theory is behind the Diamond Yacht Club jewellery forum community. By taking part in forums each time you place a post the signature link in that post is one extra link back to your website and so it again gains more importance. The forum is also a good place to visit to interact with fellow members of the trade to discuss jewellery trends, casting issues or even share a joke and get advice on jewellery valuation and appraisal.
At the very least the free basic listing is essential, but, to fully appreciate the opportunity, an enhanced listing gives a more detailed description of your business products or service combined with a thumbnail image and extra images or text links. In the world of the internet, content is king. In your enhanced detailed listing select keyword phrases that have the best potential to drive well targetted traffic to your description and so on to your website.
Free Competition hosting. Offering a prize in a free competition is an excellent way to make your company stand out. Notification of the competition is sent out to our online mailing list which in turn promotes your company.
The Diamond Yacht Club picture gallery is also a very useful promotion tool. Many people use search engines to search for images as well as text.
It is easy to get disheartened with your website presence, or lack of it, when you do not see the results that you would like straight away, but, as with a fine malt whiskey, you will find that your website listing with the search engines will improve with age and, if you can't afford to employ a dedicated search engine optimisor for your company, learning the simple basics will bring fantastic results.
www.diamond-yachtclub.com
